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Philadelphia Talk Radio Ratings - 2002

Archived ratings information for talk radio stations in the Philadelphia market.


The final ratings for 2002

Format

Owner

Wi 2002

Sp 2002

Su 2002

Fa 2002

1

KYW-AM

News

Infinity

6.8

5.8

6.7

7.0

2

WBEB-FM

AC

WEAZ-FM Radio Inc.

7.5

7.1

6.9

6.5

7

WYSP-FM

Active Rock

Infinity

5.0

5.2

4.0

4.5

11

WIP-AM

Sports

Infinity

3.2

2.9

2.8

3.2

14

WPHT-AM

Talk

Infinity

2.4

3.0

2.9

2.9

15

WMMR-FM

Rock

Greater Media

3.5

2.7

3.2

2.8

17

WPEN-AM

Adult Standards

Greater Media

3.4

3.0

3.6

2.5

23

WKXW-FM

Talk

Millennium

1.0

0.9

0.9

1.0

24

WHAT-AM

Talk

Inner City

1.1

0.6

0.7

0.9

27

WFAN-AM

Sports

Infinity

0.0

0.0

0.0

0.4

29

WFIL-AM

Christian Talk

Salem

0.0

0.5

0.5

0.3

 

Tuesday, October 22

Phillies ratings - PHT vs. PEN
In Michael Klein's Inqulings column today he writes ...
WPEN-AM (950) scored big in its first recent season carrying the Phillies. WPEN's nighttime ratings among all listeners rose 80 percent from summer 2001 to 2002. Among men 18 and older, they rose 153 percent. WPHT-AM (1210), which gave up the Phils, saw overall nighttime numbers fall 55 percent; among men 18-plus, they fell 76 percent. Overall, though, the Phils' total audience on the weaker-signal WPEN was about half the size it was on powerhouse WPHT. The Phils have reupped with WPEN for next season.

Monday, October 21

Ratings
The summer book came out last week.  Here are the highlights for stations carry at least one talk show.

KYW up into 3rd place - 5.8 to 6.8
Debella (once on PHT) scores big doing classic rock on WMGK
WYSP down to 8th from a 5.2 to a 4.0
WPEN up from 3.0 to 3.6 into 10th (why flip to talk now?)
WPHT nearly static, 3.0 to 2.9 at 14th
WIP on their heels with a 2.9 to 2.8 in 16th
NJ 101 does about the same at 1.6 but does well in their target market of NJ
WHAT is where? oh yea 0.7

 

July 2002

Station

Format

Owner

Sp 2001

Su 2001

Fa 2001

Wi 2002

Sp 2002

WBEB-FM

AC

WEAZ-FM Radio Inc.

6.7

6.7

7.0

7.5

7.1

WDAS-FM

Urban AC

Clear Channel

6.2

5.6

5.8

6.1

6.5

WUSL-FM

Urban

Clear Channel

4.6

5.3

5.7

5.2

6.0

KYW-AM

News

Infinity

6.8

7.1

7.9

6.8

5.8

WIOQ-FM

CHR/Pop

Clear Channel

5.5

4.9

5.3

5.2

5.7

WJJZ-FM

Smooth Jazz

Clear Channel

4.5

5.3

5.4

5.9

5.2

WYSP-FM

Active Rock

Infinity

4.8

5.2

5.0

5.0

5.2

WOGL-FM

Oldies

Infinity

3.5

4.5

4.3

5.0

5.0

WXTU-FM

Country

Beasley

4.5

4.2

3.4

3.7

3.7

WMGK-FM

Classic Hits

Greater Media

3.1

2.7

2.3

3.0

3.3

WPLY-FM

Alternative

Radio One

2.7

2.4

2.1

2.2

3.2

WPEN-AM

Adult Standards

Greater Media

3.2

3.1

3.3

3.4

3.0

WPHT-AM

Talk

Infinity

3.6

4.0

3.6

2.4

3.0

WIP-AM

Sports

Infinity

3.2

2.8

3.1

3.2

2.9

WMMR-FM

Rock

Greater Media

3.1

3.5

2.9

3.5

2.7

WPHI-FM

Urban

Radio One

2.8

3.0

2.7

3.2

2.6

WLCE-FM

Hot AC

Clear Channel

2.5

1.7

2.0

2.1

2.1

WDAS-AM

Gospel

Clear Channel

1.6

1.5

1.2

1.4

1.7

WMWX-FM

Hot AC

Greater Media

1.7

1.5

1.5

0.9

1.5

WPTP-FM

80s

Beasley

2.2

2.5

2.0

1.6

1.5

WPST-FM

CHR/Pop

Nassau

1.3

1.5

1.2

1.2

1.2

WEMG-A/F

Tropical

Mega

0.5

0.7

1.1

1.3

1.1

WKXW-FM

Talk

Millennium

0.9

0.9

1.2

1.0

0.9

WHAT-AM

Talk

Inner City

0.9

1.2

0.8

1.1

0.6

WNJO-FM

Classic Hits

Nassau

0.9

0.7

1.0

0.8

0.6

WBYN-FM

Christian

WDAC Radio

0.3

0.0

0.0

0.0

0.5

WFIL-AM

Christian Talk

Salem

0.0

0.5

0.5

0.0

0.5

WJBR-FM

AC

NextMedia

0.6

0.6

0.8

0.8

0.5

WNAP-AM

Gospel

GHB Broad.

0.0

0.4

0.3

0.4

0.4

WSTW-FM

CHR/Pop

Delmarva

0.4

0.0

0.0

0.0

0.4

 


 

Saved this as an example of what ratings numbers represent in different cities...
Posted on the Drudge Report on Friday July 12, 2002
LIMBAUGH TRIUMPHS: SMASHES O'REILLY IN LOS ANGELES; TOPS FOX HOST MORE
THAN 23 TO ONE IN CHICAGO RADIO MATCH 

In six weeks of direct microphone-to-microphone competition, Rush
Limbaugh scored 23 listeners to every one which tuned into Bill O'Reilly
on the radio in Chicago, industry sources tell the DRUDGE REPORT. 

Limbaugh on WLS hit a 6.8 share with 110,900 listeners every 15 minutes
from 11 am to 1 pm; O'Reilly on WAIT pulled a .3 and 5,400. Limbaugh's
audience in Chicago is 1954% larger than the FOX NEWS HOST, ARBITRON's
Spring Book shows. 

In direct Los Angeles runs, for six weeks: Limbaugh pulled a 4.5 share
[107,800 listeners every 15 minutes, 12 years-old-plus] on KFI to
O'Reilly's KABC 1.8 [43,700]. 

O'Reilly -- who declared during an interview with Don Imus in May that
Limbaugh had "run out of gas" -- launched in May to heavy press and
fanfare from syndicator CBSINFINITYWESTWOOD. 

O'Reilly, the nation's top cable news host, also hit radio static in his
New York City debut, microphone-to-microphone opposite fellow FOX Sean
Hannity. 

For six weeks of direct competition, O'Reilly scored a 2.8 share on WOR
[down from Bob Grant's 3.0 average, previously in the slot] from 3 to 5
pm -- to Hannity's WABC 4.5. 

Adults 25-54, Mon-Sun, 6 AM - MID
STATION WI '02 SP '02
WBEB-FM 8.3 8.9
WDAS-FM 7.8 8.6
WYSP-FM 6.5 6.2
WJJZ-FM 6.6 5.6
WOGL-FM 5.1 5.1
WMGK-FM 4.3 4.7
WUSL-FM 3.9 4.7
KYW-AM 5.3 4.3
WIOQ-FM 4.0 4.3
WMMR-FM 4.7 3.9
WXTU-FM 3.5 3.6
WIP-AM 3.9 3.2
WPLY-FM 1.8 2.9
WLCE-FM 3.0 2.7
WPTP-FM 2.3 2.1
WMWX-FM 1.1 2.0
WPHT-AM 1.3 1.8
WDAS-AM 0.9 1.7
WPHI-FM 1.7 1.5
WPST-FM 1.1 1.0
WKXW-FM 1.4 0.9
WNJO-FM 1.1 0.8
WEMG-AM 0.5 0.7
WEMG-FM 0.8 0.7
WPEN-AM 0.4 0.7
WFIL-AM 0.5 0.0
WJBR-FM 0.9 0.5
WSTW-FM 0.0 0.5
WHAT-AM 0.5 0.3
WNAP-AM 0.4 0.3
WBYN-AM 0.0 0.2


Winter complete 12+ numbers 2002
(this chart is mostly limited to talk related stations)

April 22 - Winter 2002 ratings

Station

Format

Wi 2001

Sp 2001

Su 2001

Fa 2001

Wi 2002

WBEB-FM

AC - music

6.7

6.7

6.7

7.0

7.5

KYW-AM

All News

6.8

6.8

7.1

7.9

6.8

WYSP-FM

Stern, D&M,
O&A

4.3

4.8

5.2

5.0

5.0

WPEN-AM

Adult Standards

4.1

3.2

3.1

3.3

3.4

WIP-AM

Sports

3.0

3.2

2.8

3.1

3.2

WPHT-AM

Talk

4.0

3.6

4.0

3.6

2.4

WPTP-FM

formerly WWDB

2.2

2.2

2.5

2.0

1.6

WDAS-AM

Gospel-talk

1.6

1.6

1.5

1.2

1.4

WHAT-AM

Talk

1.3

0.9

1.2

0.8

1.1

WKXW-FM

Talk NJ101.5

1.0

0.9

0.9

1.2

1.0

WNJO-FM

Classic Hits
1 talk show

0.8

0.9

0.7

1.0

0.8

Print coverage of the radio ratings - Philadelphia Inquirer
broken link - http://www.philly.com/mld/inquirer/news/magazine/daily/3120529.htm

Posted on Tue, Apr. 23, 2002 

Inqlings | B101, news and 'Opie' big hits in Arbitrons
By Michael Klein
Inquirer Columnist


B101, Smooth Jazz and Oldies 98 sizzled. The Big Talker and Mix 95.7 fizzled. And Opie & Anthony rocked.
Arbitron released the winter radio ratings yesterday, covering Jan. 3 to March 27. Light rocker WBEB-FM (B101, 101.1) regained the top spot from KYW-AM (Newsradio, 1060) by posting a 7.5 share, meaning that 7.5 percent of the total listening audience tuned in during a typical 15-minute period. KYW posted a 6.8 share; it had a scorching 7.9 in the previous ratings, which covered Sept. 11.

R&B/soul station WDAS-FM (105.3) continued in third place with a 6.1. WJJZ-FM (Smooth Jazz, 106.1) slipped into fourth place with a 5.9, its highest share in some time. Urban/R&B WUSL-FM (Power 99, 98.9) dipped to tie top-40 WIOQ-FM (Q102, 102.1) for fifth place with a 5.2.

Tying for seventh were talk-rock WYSP-FM (94.1) and WOGL-FM (Oldies 98, 98.1). WOGL racked up its best book in eons - a 5.0 share, compared with a 4.3 in the fall.

One success story is Pierre Robert, who does middays on rock WMMR-FM (93.3). His show was tops among men ages 25 to 54 for the first time.

For the book's big success story, let's go to the 3-to-7 p.m. "afternoon drive" slot and WYSP's Opie & Anthony talk show. O&A finished third overall in the time period, behind WBEB and WJJZ. The show was in 17th place a year ago.

Big slippage was noted at WPHT-AM (1210). In going from ninth to 15th place overall, the Big Talker saw a stunning drop in its afternoon-drive audience. Since the departure of Michael Smerconish, the numbers look, well, mediocre.

In the fall book, Jeff Katz hosted the 3-to-5 p.m. half of that time period, and Smerconish hosted from 5 to 7 p.m. Smerconish left in mid-December, three weeks before the end of the fall book, and Katz took over the entire 3-to-7 p.m. block. The time period's share in the fall was a 3.3.

In yesterday's winter book, with Katz hosting 3 to 7 p.m., the share was 1.9. In the 25-to-54 age demographic, WPHT's share last fall was 2.3. The winter number was 1.1. 

Further down the charts - and sinking - was WMWX-FM (Mix 95.7), which fell from 19th to 23d place and notched a 0.9 rating. The station recently flipped its morning and afternoon teams, and on Monday changed midday hosts.


Winter phase 2, 2002

Station

Format

Owner

Fa 2000

Wi 2001

Sp 2001

Su 2001

Fa 2001

Wi'02 - P1

Wi'02 - P2

WBEB-FM

AC

WEAZ-FM Inc.

6.6

6.7

6.7

6.7

7.0

7.3

7.5

KYW-AM

News

Infinity

6.2

6.8

6.8

7.1

7.9

7.4

7.0

WYSP-FM

Active Rock

Infinity

4.8

4.3

4.8

5.2

5.0

5.1

5.2

WPEN-AM

Adult Standards

Greater Media

4.1

4.1

3.2

3.1

3.3

3.7

3.4

WIP-AM

Sports

Infinity

3.5

3.0

3.2

2.8

3.1

3.3

3.2

WMMR-FM

Rock

Greater Media

3.7

3.3

3.1

3.5

2.9

3.0

3.0

WPHT-AM

Talk

Infinity

2.9

4.0

3.6

4.0

3.6

3.2

2.6

WPTP-FM

80s

Beasley

2.2

2.2

2.2

2.5

2.0

2.0

1.9

WHAT-AM

Talk

Inner City

0.8

1.3

0.9

1.2

0.8

0.6

1.1

WKXW-FM

Talk

Millennium

1.1

1.0

0.9

0.9

1.2

1.1

1.0

WNJO-FM

Classic Hits**

Nassau

0.6

0.8

0.9

0.7

1.0

0.8

0.8

WFIL-AM

Christian Talk

Salem

0.5

0.4

0.0

0.5

0.5

0.4

0.3

 


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