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Philadelphia Talk Radio Ratings - 2001

Archived ratings information for talk radio stations in the Philadelphia market.


Here is the 25-54 for the fall book at 1210 in 2001, post 9/11
6a 1.5 (imus)
7a 1.7 (imus)
8a 1.4 (imus)
9a 1.7 (dom)
10a 2.1 (dom)
11a 2.4 (dom)
12 3.1 (rush)
1p 2.7 (rush)
2p 2.4 (rush)
3p 2.1 (katz)
4p 1.8 (katz)
5p 3.0 (mas)
6p 2.7 (mas)

Wednesday October 17th

Ratings

The summer book is out for Philly, here are the 12+ highlights.

station | spring | summer
KYW | 6.8 | 7.1
YSP | 4.8 | 5.2 - Stern, before O&A
PHT | 3.6 | 4.0
MMR | 3.1 | 3.5 - has Barsky
PEN | 3.2 | 3.1 - Adult Standards, some talk
WIP | 3.2 | 2.8
MWX | 1.7 | 1.5 - 95.7, one station rumored for talk
HAT | 0.9 | 1.2
KXW | 0.9 | 0.9 - NJ101.5 
FIL | 0.0 | 0.5 - religious and talk

 

Wednesday July 18th

The Spring ratings are out for Philly.  Remember these are only the 12+ numbers.

Station Winter 01 Spring 01
1) KYW - All News 6.8 6.8
5) WYSP - Rock with some talk 4.3 4.8
8) WPHT - Talk 4.0 3.6
10) WIP - Sports Talk 3.0 3.2
10) WPEN - Adult standards/talk 4.1 3.2
12) WMMR - Rock with one talk 3.3 3.1
16) WPTP - 80's formerly WWDB 2.2 2.2
20) WHAT - AA oriented talk 1.3 0.9
20) WKXW - NJ101.5 Jersey Talk 1.0 0.9

Monday April 23rd

Winter  ratings are in for the Philly Market

a sampling....

station  |  Fall | Winter
#1 KWY | 6.2 | 6.8
#6 WYSP | 4.8 | 4.3
#7 WPEN | 4.1 | 4.1
#8 WPHT | 2.9 | 4.0
#10 WIP | 3.5 | 3.0
#13 WPTP | 2.2 | 2.2 - formerly WWDB
#17 WHAT | 0.8 | 1.3
#18 WKXW | 1.1 | 1.0 - NJ101 (Philly is not their target market)

Tuesday March 27th

Winter phase 2 Trends came out yesterday on rronline.  Top 2 plus talkers listed here.

Station | Fall 2000 | Winter Phase 1 | Winter Phase 2
B101  | 6.6 | 7.0 | 7.1
KYW  | 6.2 | 6.5 | 6.9
WPEN | 4.1 | 4.1 | 4.3
WYSP | 4.8 | 4.3 | 4.2 (Carries Stern)
WPHT | 2.9 | 2.9 | 3.5
WIP   | 3.5 | 3.6 | 3.2
WPTP | 2.2 | 1.9 | 1.9 (formerly WWDB)
WHAT | 0.8 | 0.7 | 1.0
WKXW | 1.1 | 0.9 | 1.0

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