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Philadelphia Talk Radio Ratings - 2000

Archived ratings information for talk radio stations in the Philadelphia market.


Fall 2000 Ratings for Philadelphia

 

High Points of some local stations
(Partial list, B101 included as the top station for reference)
WBEB - 6.6
KYW - 6.2
WPEN - 4.1
WIP 3.5
WPHT 2.9
WPTP - 2.2 (formerly WWDB)
WKXW - 1.1
WHAT 0.8

 


Here are the fall ratings for Trenton New Jersey.  These are listed only because we get WKXW - NJ101.5-FM well in the Philly area and they run local news in the AM with talk the balance of the weekdays.  In Phillys ratings book they are mired somewhere around a 1.0.  You can see here why they are happy with being "New Jersey" 101.5-FM.  Worth noting is how well the so called Philly stations did.  DAS, XTU, MMR, YSP, LCE and more.  It must be tough sandwiched between Philly and New York.

Market #138 Trenton, NJ -  01/09/2001
Fall 2000 ARBITRON Quarterly Report
12+ Mon-Sun, 6am-12midnight

 
Station Format  Fall 99 Spr 00  Fall 2000
WPST    Top 40/M 9.5     10.0     11.8    
WDAS    Urban AC 5.2     7.1     6.8    
WNJO    Oldies 6.2     6.2     5.9    
WKXW    Talk 5.2     8.9     5.6    
WXTU    Country 2.9     3.4     4.9    
WYSP    Rock 3.6     3.7     3.8    
WUSL    Urban 3.8     5.3     3.5    
WBUD-A    Oldies 4.0     3.9     3.3    
WJJZ    Jazz 3.6     3.4     3.3    
WIMG-A    Urban 4.3     2.1     2.8    
WIOQ    Top 40/M 2.1     1.1     2.4    
WMMR    Rock 2.6     2.5     2.4    
WLCE    Hot AC 2.6     2.3     2.1    
WABC-A    Talk 0.5     0.9     1.9    
WOGL    Oldies 2.6     1.8     1.9    
WFAN-A    Sports 1.7     0.7     1.6    
WXRK    Alternative 1.4     0.9     1.6    
WCBS-A    News 1.0     1.6     1.5    

 


 

9/18/2000 - Latest ArbiTrends June/July/August

Station Format Spring MJJ JJA
WIP-A Sports 3.2   2.7  2.5 
WPHT-A Talk

2.0    

2.1    

2.5    

WWDB Talk

2.9    

2.8    

2.1    

WHAT-A Talk

1.0    

1.1    

1.1    

WKXW Talk

0.8    

0.8    

1.0    

 

Sunday August 27th

the arbitrends for July

Rank Sum 99  Fall 99  Win 00 Spr 00  M/J/J 00
WWDB    15 3.6     4.1     3.4     2.9     2.8    
WIP 16 2.5     2.8     3.1     3.2     2.7    
WPHT 18 1.7     0.8     2.3     2.0     2.1    
WHAT 21 1.0     1.3     1.2     1.0     1.1    

 


Wednesday July 19th - Spring Arbitrons
ACCUtrack numbers are below

The 25-54 demo tells a slightly different story if you are following the Big Move of Rush and Dr. Laura over to WPHT

25 to 54 demo from 10 am to 3 pm
WWDB 25-54 Winter 2.2  Spring 1.7 (Gil Gross and Irv Homer)
WPHT 25-54 Winter 2.4  Spring 1.4 (Dr. Laura and Rush)

Station

Format    

 Sum 99 

 Fall 99 

 Win 00 

 Spr 2000 

 

WIP-A   

Sports

2.5    

2.8    

3.1    

3.2    

WPkLY   

Alternative

3.5    

3.4    

3.0    

3.1    

WPHI   

Urban

2.6    

2.6    

2.7    

3.0    

WWDB   

Talk

3.6    

4.1    

3.4    

2.9    

WEJM   

R&B Oldies

3.8    

3.5    

2.3    

2.2    

WPHT-A   

Talk

1.7    

0.8    

2.3    

2.0    

WDAS-A   

Religious

1.4    

1.2    

1.5    

1.4    

WPST   

Top 40/M

1.8    

1.6    

1.5    

1.4    

WHAT-A   

Talk

1.0    

1.3    

1.2    

1.0    

2000 Arbitron.

Station Format      Sum 99   Fall 99   Win 00   F/M/A 00   M/A/M 00   Spr 2000 
 
KYW-A    News 6.8     6.3     6.6     6.4     6.4     6.4    
WBEB    AC 5.7     6.8     6.6     6.5     6.2     6.1    
WDAS-F    Urban AC 5.5     5.4     6.5     6.3     5.3     5.7    
WIOQ    Top 40/M 4.2     5.2     4.6     5.3     5.4     5.4    
WUSL    Urban 5.0     5.4     5.4     5.3     5.2     5.3    
WYSP    Rock 5.8     6.6     4.7     5.1     5.2     5.3    
WJJZ    Jazz 4.4     4.3     4.7     4.3     4.4     4.8    
WOGL    Oldies 3.8     4.2     3.5     3.6     3.9     4.2    
WXTU    Country 3.2     3.5     3.7     3.8     4.0     4.0    
WMMR    Rock 3.4     2.9     3.2     3.5     3.6     3.8    
WLCE    Hot AC 2.5     2.8     3.3     3.4     3.3     3.4    
WMGK    CR 3.5     3.5     4.0     3.9     3.6     3.4    
WPEN-A    Nostalgia 4.1     4.6     3.4     3.5     3.6     3.3    
WIP-A    Sports 2.5     2.8     3.1     3.2     3.3     3.2    
WPkLY    Alternative 3.5     3.4     3.0     3.2     3.2     3.1    
WPHI    Urban 2.6     2.6     2.7     2.9     3.0     3.0    
WWDB    Talk 3.6     4.1     3.4     2.9     3.1     2.9    
WEJM    R&B Oldies 3.8     3.5     2.3     2.3     2.5     2.2    
WPHT-A    Talk 1.7     0.8     2.3     2.2     2.2     2.0    
WDAS-A    Religious 1.4     1.2     1.5     1.4     1.2     1.4    
WPST    Top 40/M 1.8     1.6     1.5     1.5     1.6     1.4    
WHAT-A    Talk 1.0     1.3     1.2     1.0     0.9     1.0    

2000 Arbitron.


Spring 2000 Ratings Archive with ACCUTRACK numbers

12+ Population:

4,063,000

Surveyed:

Continuously

Ethnic Comp.:

Black 18.9%,

Updated:

July 18, 2000
Hispanic 4.1%, Asian 3.1%

Next:

September, 2000

Station

Format

Owner

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

KYW-AM

News

Infinity

5.9

6.8

6.3

6.6

6.4

WBEB-FM

AC

WEAZ

7.0

5.7

6.8

6.6

6.1

WDAS-FM

Urban AC

AMFM

5.5

5.5

5.4

6.5

5.7

WIOQ-FM

CHR/Pop

AMFM

4.6

4.2

5.2

4.6

5.4

WUSL-FM

Urban

AMFM

4.6

5.0

5.4

5.4

5.3

WYSP-FM

Rock

Infinity

6.0

5.8

6.6

4.7

5.3

WJJZ-FM

NAC/SJ

AMFM

5.4

4.4

4.3

4.7

4.8

WOGL-FM

Oldies

Infinity

4.4

3.8

4.2

3.5

4.2

WXTU-FM

Country

Beasley

3.5

3.2

3.5

3.7

4.0

WMMR-FM

Rock

Greater Media

3.4

3.4

2.9

3.2

3.8

WLCE-FM

Rock AC*

AMFM

2.7

2.5

2.8

3.3

3.4

WMGK-FM

Classic Hits

Greater Media

3.8

3.5

3.5

4.0

3.4

WPEN-AM

Adult Standards

Greater Media

4.0

4.1

4.6

3.4

3.3

WIP-AM

Sports

Infinity

3.0

2.5

2.8

3.1

3.2

WPLY-FM

Alternative

Radio One

3.1

3.5

3.4

3.0

3.1

WPHI-FM

Urban

Radio One

3.0

2.6

2.6

2.7

3.0

WWDB-FM

Talk

Beasley

3.3

3.6

4.1

3.4

2.9

WEJM-FM

Oldies

Greater Media

2.2

3.8

3.5

2.3

2.2

WPHT-AM

Talk

Infinity

1.1

1.7

0.8

2.3

2.0

WDAS-AM

Religious

AMFM

1.3

1.4

1.2

1.5

1.4

WPST-FM

CHR/Pop

Nassau

1.4

1.8

1.6

1.5

1.4

WHAT-AM

Talk

KBT Comm.

1.0

1.0

1.3

1.2

1.0

WEMG-A/F

Tropical

Mega

0.5

0.7

0.9

0.3

0.9

WKXW-FM

Talk

Press

1.0

1.0

1.0

0.9

0.8

WNJO-FM

Oldies

Nassau

0.8

1.0

0.6

0.8

0.8

WJBR-FM

AC

NextMedia

0.6

0.7

0.6

0.7

0.4

WFIL-AM

Religious

Salem

0.5

0.4

0.0

0.0

0.3

WSTW-FM

CHR/Pop

Delmarva

0.0

0.6

0.4

0.0

0.3

* Was WYXR-FM (Hot AC) until October

2000 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.
Photo credit: Adam Jacobson

 

AccuTrack

Station

Format

Owner

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

KYW-AM

News

Infinity

8.3

7.5

9.2

8.0

8.4

WIOQ-FM

CHR/Pop

AMFM

6.1

6.2

6.4

6.8

7.7

WUSL-FM

Urban

AMFM

6.8

6.5

6.9

5.9

6.3

WBEB-FM

AC

WEAZ

4.6

5.1

5.0

4.4

5.3

WDAS-FM

Urban AC

AMFM

5.7

4.8

4.7

4.5

5.3

WYSP-FM

Rock

Infinity

5.5

5.2

5.2

5.6

5.3

WPLY-FM

Alternative

Radio One

3.9

4.6

4.4

4.7

4.9

WXTU-FM

Country

Beasley

4.7

4.3

4.0

4.1

4.7

WJJZ-FM

NAC/SJ

AMFM

4.5

3.9

3.9

4.3

4.2

WMMR-FM

Rock

Greater Media

3.4

3.1

3.6

3.8

4.1

WLCE-FM

Rock AC*

AMFM

2.1

1.9

1.9

3.6

3.6

WPEN-AM

Adult Standards

Greater Media

3.2

3.3

3.4

3.1

3.5

WIP-AM

Sports

Infinity

3.3

2.4

3.1

3.4

3.4

WMGK-FM

Classic Hits

Greater Media

3.4

3.4

2.8

3.1

2.9

WPHI-FM

Urban

Radio One

4.4

4.7

3.6

4.0

2.9

WOGL-FM

Oldies

Infinity

3.1

3.6

3.2

3.3

2.7

WWDB-FM

Talk

Beasley

3.3

2.7

4.2

2.4

2.5

WHYY-FM

News/Talk

WHYY Inc.

2.8

3.1

2.0

4.1

2.4

WPHT-AM

Talk

Infinity

1.0

0.5

1.0

2.1

2.1

WRTI-FM

Classical/Jazz

Temple

1.4

1.5

2.1

1.8

2.1

WEJM-FM

Oldies

Greater Media

2.7

2.9

2.0

2.2

1.9

WXPN-FM

Adult Altern.

Univ./Pennsylvania

1.5

2.7

1.6

2.2

1.9

WPST-FM

CHR/Pop

Nassau

1.7

1.9

1.8

2.5

1.8

WDAS-AM

Religious

AMFM

1.2

1.4

1.3

1.1

1.0

WKXW-FM

Talk

Press

0.7

1.1

0.9

0.5

0.8

WHAT-AM

Talk

KBT Comm.

0.7

0.9

0.5

0.6

0.6

WJBR-FM

AC

Commodore

0.4

0.3

1.0

0.3

0.6

WKDN-FM

Religious

Family

0.5

0.6

0.4

0.8

0.6

WNJO-FM

Oldies

Nassau

0.5

0.5

0.7

0.7

0.6

WNAP-AM

Gospel

GHB Broad.

0.3

0.2

0.4

*Was WYXR-FM (Hot AC) until October

2000, Strategic Media Reseach.  May not be quoted or reproduced without prior written permission from Strategic
Media Research.
 

18-34 Demo

25-54 Demo

Station

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

Station

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

WUSL-FM

12.5

12.6

11.6

11.2

13.2

WDAS-FM

8.1

7.0

7.1

7.2

7.8

WIOQ-FM

8.9

8.9

10.5

9.9

11.1

WYSP-FM

6.6

6.7

7.1

6.9

6.6

WYSP-FM

9.8

10.7

9.6

10.2

10.3

WLCE-FM

 

2.7

2.7

6.3

6.3

WPLY-FM

7.8

8.2

9.3

9.5

9.5

WBEB-FM

4.7

5.2

5.8

5.3

6.0

WDAS-FM

7.3

5.5

5.5

4.5

7.3

WMMR-FM

4.9

4.8

5.0

5.6

5.8

WPHI-FM

7.7

9.8

6.6

6.6

6.5

WJJZ-FM

5.8

5.2

5.3

4.1

5.6

WMMR-FM

4.0

3.5

5.8

5.3

6.4

WIOQ-FM

5.5

5.6

5.2

5.0

5.4

WLCE-FM

2.3

2.8

5.3

4.9

KYW-AM

5.2

6.1

6.3

5.9

4.9

WMGK-FM

3.1

3.4

2.6

4.1

3.7

WXTU-FM

5.3

5.0

3.9

4.9

4.8

WXTU-FM

3.6

3.1

3.7

4.9

3.6

WMGK-FM

5.3

5.2

4.3

4.2

4.7

2000, Strategic Media Reseach  May not be quoted or reproduced without prior written permission from Strategic
Media Research.


Wednesday April 26th

In the continuing battle between WPHT and WWDB here are some early figures on the winter ratings.

Daytime #'s (6 am to 7 pm) weekdays

WPHT just barely edges out WWDB in the all important demographic of 25 to 54 by a 1.9 for WPHT to a 1.8 for WWDB although in 12+ WWDB still retains the lead with a 3.2 vs. WPHT 2.9.  Sources inside CBS and WPHT say there are smiles all around as they didn't expect such a result for at least another 3 to 6 months.

more on the 12+ 7 days, 6 am to midnight

station fall 99 nov, dec, jan dec, jan, feb winter 2000
KYW 6.3 6.3 6.8 6.6
WWDB 4.1 4.0 3.7 3.4
WIP 2.8 2.9 2.9 3.1
WPHT 0.8 1.2 1.8 2.3
WHAT 1.3 1.2 --- 1.2

 

The trends for February 2000

station fall 99 nov, dec, jan dec, jan, feb
KYW 6.3 6.3 6.8
WWDB 4.1 4.0 3.7
WIP 2.8 2.9 2.9
WPHT 0.8 1.2 1.8

 


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