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Philadelphia Talk Radio Ratings - 1999

Archived ratings information for talk radio stations in the Philadelphia market.


March 99 posting of Top 5 Stations in Billing

1 - WFAN/NY - $55.1 million
2 - KIIS/LA - $54.2
3 - WLTW-FM/NY - $47.3
4 - WXRK-FM/NY - $45.1
5 - WINS-AM - $38.3


Spring, Summer, Fall summary for 1999.  This is the last full book before Rush and Laura switched to PHT.  The winter book will be a partial representation since they didn't move until the book started.  The next full book will be the Spring book due out in July.  It won't be until then that a realistic trend will be fully evident.  Even that will be somewhat early.  Radio insiders insist a full year will really tell the tale.

WPHT, 12+, Monday - Sunday, 6 am - midnight, 
Spring 99     1.1    (21)
Summer 99  1.7    (20) 
FALL 99          .8   (23)

WWDB, 12+, Monday - Sunday, 6 am - midnight, 
Spring 99      3.3    (13)
Summer 99   3.6    (11)
FALL 99        4.1    (10)


Philadelphia (Updated 11/16/99)
Fall '99 ARBI
TRENDS (August, September, October)
12+ Mon-Sun, 6a-12mid

Station Format      Fall 98   Win 99   Spr 99   Sum 99   A/S/O 
 
KYW-A    News 6.4    7.8    5.9    6.8    6.9   
WBEB    AC 5.9    6.3    7.0    5.7    6.3   
WYSP    Rock 5.6    5.9    6.0    5.8    5.8   
WDAS-F    Urban AC 5.9    5.8    5.5    5.5    5.3   
WUSL    Urban 5.3    5.0    4.6    5.0    5.0   
WJJZ    NAC 4.2    4.9    5.4    4.4    4.7   
WIOQ    Top 40/M 4.1    3.7    4.6    4.2    4.2   
WPEN-A    Nostalgia 4.0    3.6    4.0    4.1    4.1   
WEJM    R&B Oldies 2.1    2.2    2.2    3.8    4.0   
WOGL    Oldies 5.5    4.7    4.4    3.8    4.0   
WWDB    Talk 4.4    4.6    3.3    3.6    4.0   
WMGK    Classic Hits 3.9    3.2    3.8    3.5    3.4   
WPLY    Alternative 2.1    2.5    3.1    3.5    3.3   
WXTU    Country 4.2    3.4    3.5    3.2    3.3   
WMMR    Rock 3.6    3.0    3.4    3.4    3.1   
WIP-A    Sports 2.9    3.5    3.0    2.5    2.6   
WPHI    Urban 3.3    3.0    3.0    2.6    2.6   
WYXR    Hot AC 3.1    3.1    2.7    2.5    2.5   
WPST    Top 40/M 1.4    1.3    1.4    1.8    2.0   
WPHT-A    Talk 1.0    1.1    1.1    1.7    1.5   
WDAS-A    Religious 1.2    1.1    1.3    1.4    1.3   

1999 Arbitron. 

Tuesday July 20th
"It's Ouch Time"
quote taken from Star Wars

1) B101 - 7.0, 2) YSP - 6.0, 3) KYW - 5.9, 11) WPEN - 4.0, 15) WWDB-FM - 3.3. More later...

Station

Format

Owner

Sp '98

Su '98

Fa '98

Wi '99

Sp '99

WBEB-FM

AC

WEAZ

7.2

6.2

5.9

6.3

7.0

WYSP-FM

Rock

Infinity

5.1

5.4

5.6

5.9

6.0

KYW-AM

News

Infinity

7.2

6.4

6.4

7.8

5.9

WDAS-FM

Urban AC

AMFM

6.2

5.8

5.9

5.8

5.5

WJJZ-FM

NAC/SJ

AMFM

4.5

4.1

4.2

4.9

5.4

WIOQ-FM

CHR/Pop

AMFM

3.9

4.0

4.1

3.7

4.6

WUSL-FM

Urban

AMFM

5.1

4.7

5.3

5.0

4.6

WOGL-FM

Oldies

Infinity

4.9

4.9

5.5

4.7

4.4

WPEN-AM

Nostalgia

Greater Media

4.1

3.3

4.0

3.6

4.0

WMGK-FM

Classic Hits

Greater Media

4.1

4.1

3.9

3.2

3.8

WXTU-FM

Country

Beasley

4.3

4.7

4.2

3.4

3.5

WMMR-FM

Rock

Greater Media

3.0

3.6

3.6

3.0

3.4

WWDB-FM

Talk

Beasley

4.0

5.0

4.4

4.6

3.3

WPLY-FM

Alternative

Greater Media

2.3

2.3

2.1

2.5

3.1

WIP-AM

Sports

Infinity

2.6

2.7

2.9

3.5

3.0

WPHI-FM

Urban

Radio One

3.4

3.1

3.3

3.0

3.0

WYXR-FM

Hot AC

AMFM

3.3

3.1

3.1

3.1

2.7

WXXM-FM

Hot AC

Greater Media

2.2

2.3

2.1

2.2

2.2

WPST-FM

CHR/Pop

Nassau

1.3

1.5

1.4

1.3

1.4

WDAS-AM

Religious

AMFM

1.2

1.0

1.2

1.1

1.3

WPHT-AM

Talk

Infinity

1.2

1.3

1.0

1.1

1.1

WHAT-AM

Talk

KBT Comm.

1.1

1.2

0.8

1.6

1.0

WKXW-FM

Talk

Press

0.9

0.9

1.3

1.1

1.0

WNJO-FM

Oldies

Nassau

0.7

1.0

0.6

0.9

0.8

WJBR-FM

AC

Commodore

0.5

0.5

0.6

0.6

0.6

WWJZ-AM

Nostalgia

Mount Holly

0.3

0.7

0.4

0.4

0.6

WEMG-AM

Spanish Con.

Mega

0.6

0.5

0.5

0.3

0.5

WFIL-AM

Religious

Salem

0.0

0.4

0.0

0.3

0.5

WLEV-FM

AC

Citadel

0.3

0.3

0.0

0.0

0.4

WSSJ-AM

Spanish Con.

Mega

0.0

0.0

0.0

0.4

0.4

WWDB-AM

Talk

Beasley

0.0

0.0

0.6

0.6

0.4

WBYN-FM

Religious

WDAC Radio

0.0

0.0

0.3

0.3

0.3

WNAP-AM

Gospel

GHB Broad.

0.0

0.6

0.0

0.4

0.3

back to top


Tuesday June 22nd

#5 Philadelphia, PA
Spring '99 ARBITRENDS (March, April, May)
12+ Mon-Sun, 6a-12mid

 

Station              Fall 98  Win 99   F/M/A   M/A/May  
WBEB (AC)          	5.9	6.3	6.8	6.8
KYW-A (News)		6.4	7.8	7.0	6.5
WDAS-F (Urban AC)  	5.9	5.8	5.7	5.9
WYSP (Rock)        	5.6	5.9	6.0	5.4
WJJZ (NAC)      	4.2	4.9	4.7	5.2
WUSL (Urban)       	5.3	5.0	5.3	5.1
WOGL (Oldies)      	5.5	4.7	4.4	4.6
WIOQ (Top 40/M)		4.1	3.7	4.1	4.2
WPEN-A (Nostalgia)	4.0	3.6	3.7	4.0
WWDB (Talk)        	4.4	4.6	4.3	4.0
WXTU (Country)     	4.2	3.4	3.4	3.6
WIP-A (Sports)     	2.9	3.5	3.4	3.4
WMGK (Classic Hits) 	3.9	3.2	3.4	3.3
WPHI (Urban)       	3.3	3.0	3.1	3.0
WMMR (Rock)        	3.6	3.0	3.0	2.9
WPLY (Alternative)	2.1	2.5	2.5	2.9
WYXR (Hot AC)      	3.1	3.1	3.0	2.7
WXXM (Urban Oldies)	2.1	2.2	2.1	1.9
WPST (Top 40/M)   	1.4	1.3	1.5	1.5
WHAT-A (Talk)		0.8	1.6	1.7	1.3
WPHT-A (Talk)     	1.0	1.1	1.1	1.2
WDAS-A (Religious)	1.2	1.1	0.9	1.1
WKXW (Talk)		1.3	1.1	1.1	1.1
 1999 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.

 

Spring 1999 ARBITRENDS (February, March, April)
12+ Mon-Sun, 6a-12mid

  
KYW-A (News)       	6.4	7.8	7.0
WBEB (AC)          	5.9	6.3	6.8
WYSP (Rock)       	5.6	5.9	6.0
WDAS (Urban AC)   	5.9	5.8	5.7
WUSL (Urban)      	5.3	5.0	5.3
WJJZ (NAC)      	4.2	4.9	4.7
WOGL (Oldies)     	5.5	4.7	4.4
WWDB (Talk)       	4.4	4.6	4.3
WIOQ (Top 40/M)    	4.1	3.7	4.1
WPEN-A (Nostalgia) 	4.0	3.6	3.7
WXTU (Country)     	4.2	3.4	3.4
WIP-A (Sports)       	2.9	3.5	3.4
WMGK (Classic Hits) 	3.9	3.2	3.4
WPHI (Urban)      	3.3	3.0	3.1
WMMR (Rock)       	3.6	3.0	3.0
WYXR (Hot AC)     	3.1	3.1	3.0
WPLY (Alternative) 	2.1	2.5	2.5
WXXM (Hot AC)      	2.1	2.2	2.1
WHAT-A (Talk)		0.8	1.6	1.7
WPST (Top 40/M)   	1.4	1.3	1.5
WKXW (Talk)        	1.3	1.1	1.1
WPHT-A (Talk)   	1.0	1.1	1.1

1999 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.

Place

Station

Format

Fall
1998
Winter
1999

1st

KYW-AM

News

6.4

7.8

2nd

WBEB-FM

Adult Contemporary Music

5.9

6.3

3rd

WYSP-FM

Rock Music

5.6

5.9

4th

WDAS-FM

Urban Adult Contemporary Music

5.9

5.8

5th

WUSL-FM

Urban Contemporary Music

5.3

5.0

6th

WJJZ-FM

New Adult Contemporary Music

4.2

4.9

7th

WOGL-FM

Rock Oldies

5.5

4.7

8th

WWDB-FM

Talk

4.4

4.6

9th

WIOQ-FM

Popular Contemporary Hits

4.1

3.7

10th

WPEN-AM

Nostalgia

4.0

3.6

11th

WIP-AM

Sports

2.9

3.5

12th

WXTU-FM

Country Music

4.2

3.4

13th

WMGK-FM

Classic Hit Music

3.9

3.2

14th

WYXR-FM

Hot Adult Contemporary Music

3.1

3.1

15th (tie)

WMMR-FM

Rock Music

3.6

3.0

15th (tie)

WPHI-FM

Urban Contemporary Music

3.3

3.0

17th

WPLY-FM

Alternative Rock Music

2.1

2.5

18th

WXXM-FM

Hot Adult Contemporary Music

2.1

2.2

19th

WHAT-AM

Talk

0.8

1.6

20th

WPST-FM

Popular Contemporary Hits

1.4

1.3

21st (tie)

WDAS-AM

Religious Programming

1.2

1.1

21st (tie)

WKXW-FM

Talk

1.3

1.1

21st (tie)

WPHT-AM

Talk

1.0

1.1

24th

WNJO-FM

Rock Oldies

0.6

0.9

25th (tie)

WJBR-FM

Adult Contemporary Music

0.6

0.6

25th (tie)

WWDB-AM

Talk

0.6

0.6

27th (tie)

WNAP-AM

Religious Programming

(NR)

0.4

27th (tie)

WSSJ-AM

Diversified Programming

(NR)

0.4

27th (tie)

WWJZ-AM

Nostalgia

0.4

0.4

30th (tie)

WBYN-FM

Religious Programming

0.3

0.3

30th (tie)

WFIL-AM

Religious Programming

(NR)

0.3

30th (tie)

WRDR-FM

Nostalgia

0.4

0.3

30th (tie)

WURD-AM

Spanish Tropical Music

0.5

0.3


TOP TALK RADIO AUDIENCES BY SIZE - Sunday 8/22/1999
(Weekly cume low-end estimates 12-plus in millions rounded off to the
nearest .25 million based upon TALKERS magazine analysis of a national sampling of Arbitron reports and other reliable indicators in rated and non-rated markets for Fall 1998)

1. Rush Limbaugh   14.75+
2. Dr. Laura Schlessinger   14.50+
3. Howard Stern   9.25+
4. Art Bell    6.25+
4. Dr. Joy Browne    6.25+
5. Don Imus    5.00+
5. Jim Bohannon    5.00+
5. Bruce Williams    5.00+
6. G. Gordon Liddy    3.25+
7. Ken & Daria Dolan    2.50+
7. Michael Reagan     2.50+
7. Dr. Dean Edell    2.50+
8. Bob Grant    1.75+
8. John and Ken    1.75+
8. Doug Stephan    1.75+
8. Tom Joyner 1.75+
9. Tom Leykis    1.50+
10. Bob Brinker 1.25+


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