Philly Talk Radio Online - The definitive website for Talk Radio news and information in Philadelphia
Philadelphia's Home Page for Talk Radio

Philadelphia Talk Radio Ratings - 1997 - 1998

Archived ratings information for talk radio stations in the Philadelphia market.


Place

Station

Format

Summer
1998
Fall
1998

1st

KYW-AM

News

6.4

6.4

2nd (tie)

WDAS-FM

Urban Adult Contemporary Music

5.8

5.9

2nd (tie)

WBEB-FM

Adult Contemporary Music

6.2

5.9

4th

WYSP-FM

Rock Music

5.4

5.6

5th

WOGL-FM

Rock Oldies

4.9

5.5

6th

WUSL-FM

Urban Contemporary Music

4.7

5.3

7th

WWDB-FM

Talk

5.0

4.4

8th (tie)

WJJZ-FM

New Adult Contemporary Music

4.1

4.2

8th (tie)

WXTU-FM

Country Music

4.7

4.2

10th

WIOQ-FM

Popular Contemporary Hits

4.0

4.1

11th

WPEN-AM

Nostalgia

3.3

4.0

12th

WMGK-FM

Classic Hit Music

4.1

3.9

13th

WMMR-FM

Rock Music

3.6

3.6

14th

WPHI-FM

Urban Contemporary Music

3.1

3.3

15th

WYXR-FM

Hot Adult Contemporary Music

3.1

3.1

16th

WIP-AM

Sports

2.7

2.9

17th (tie)

WXXM-FM

Hot Adult Contemporary Music

2.3

2.1

17th (tie)

WPLY-FM

Alternative Rock Music

2.3

2.1

19th

WPST-FM

Popular Contemporary Hits

1.5

1.4

20th

WKXW-FM

Talk

0.9

1.3

21st

WDAS-AM

Religious Programming

1.0

1.2

22nd

WPHT-AM

Talk

1.3

1.0

23rd

WHAT-AM

Talk

1.2

0.8

24th (tie)

WNJO-FM

Rock Oldies

1.0

0.6

24th (tie)

WJBR-FM

Adult Contemporary Music

0.5

0.6

24th (tie)

WWDB-AM

Talk

(NR)

0.6

27th

WURD-AM

Spanish Tropical Music

0.5

0.5

28th (tie)

WWJZ-AM

Nostalgia

0.7

0.4

28th (tie)

WRDR-FM

Nostalgia

0.3

0.4

30th

WBYN-FM

Religious Programming

(NR)

0.3

(NR) No rating available.

Ratings represent the percentage of all listeners in the market,
aged 12 and up, estimated to have listened to the station for a
minimum of five minutes during any fifteen-minute period.

All ratings 1999 Arbitron.
May not be quoted or reproduced without prior written permission from Arbitron.
All rights reserved
Copyright 1999 by Radio Digest


Fall '98 Phase 1 Arbitrend - (Updated 11/16/98)

Spr '98 Sum '98
KYW-AM (News) 7.2 6.4
WDAS-FM (Urban AC) 6.2 5.8
WBEB-FM (AC) 7.2 6.2
WYSP-FM (Rock) 5.1 5.4
WOGL-FM (Oldies) 4.9 4.9
WWDB-FM (Talk) 4.0 5.0
WJJZ-FM (NAC/SJ) 4.5 4.1
WUSL-FM (Urban) 5.1 4.7
WXTU-FM (Country) 4.3 4.7
WIOQ-FM (CHR/Pop) 3.9 4.0
WMGK-FM (Cl. Hits) 4.1 4.1
WMMR-FM (Rock) 3.0 3.6
WPEN-AM (Nostalgia) 4.1 3.3 3.4
WYXR-FM (Hot AC) 3.3 3.1
WPHI-FM (Urban) 3.4 3.1
WIP-AM (Sports) 2.6 2.7
WXXM-FM (Hot AC) 2.2 2.3
WPLY-FM (Alternative) 2.3 2.3
WPHT-AM (Talk) 1.2 1.3
WPST-FM (CHR/Pop) 1.3 1.5
WHAT-AM (Talk) 1.1 1.2
WDAS-AM (Religious) 1.2 1.0
WNJO-FM (Oldies) .7 1.0
WKXW-FM (Talk) .9 .9
WWJZ-AM (Nostalgia) .3 .7
WJBR-FM (AC) .5 .5
WNAP-AM (Religious) --- .6
WURD-AM (Tropical) .6 .5
WFIL-AM (Religious) --- .4
WSTW-FM (CHR/Pop) --- .4
WRDR-FM (Nostalgia) .7 .3
1998 Arbitron.

Philadelphia Summer Book 1998
(source all-access).
[I would add to this list, WPST-1.3-1.5 / WNJO-.7-1.0]

News KYW falls 7.2-6.4, but takes over the lead as AC WBEB, drops 7.2-5.8. Urban AC WDAS 6.2-5.8, Rock WYSP is up 5.2-5.4, Talk WWDB soars to fifth with a 4.0-5.0. Gold WOGL is flat at 4.9, Urban WUSL drops 5.1-4.7, Country WXTU is up 4.3-4.7, NAC WJJZ is down 4.5-4.1, Classic Hits WMGK is level at 4.1. Top 40/ Mainstream WIOQ is up 3.9-4.0, Rock WMMR leaps 3.0-3.6, Nostalgia WPEN-A drops significantly 4.2-3.3, Urban WPHI is off a bit 3.4-3.1, Hot AC WYXR slips 3.3-3.1, Alternative WPLY stays at 2.3, Modern AC WXXM is up slightly 2.2-2.3.  (Not available at this time were the #'s for WPHT 1210-AM


Fall 1997 to Spring 1998, 12+

   

PHILADELPHIA Winter 1998 12+ (incomplete)

Fall 1997 / Winter

1. KYW (1060) 6.8 - 7.4

2. WDAS-FM (105.3) 5.5 - 6.4

3. WBEB-FM (101.1) 5.9 - 5.8

4. WYSP-FM (94.1) 6.3 - 5.4

5. WJJZ-FM (106.1) 4.2 - 5.1

(tie) WWDB-FM (96.5) 4.6 - 5.1

7. WOGL-FM (98.1) 5.0 - 4.6

8. WUSL-FM (98.9) 4.7 - 4.3

9. WXTU-FM (92.5) 3.7 - 4.2

10. WMGK-FM (102.9) 4.7 - 3.9

11. WPEN-AM (950) 3.6 - 3.8

12. WIOQ-FM (102.1) 3.2 - 3.7

13. WPHI-FM (103.9) 3.5 - 3.5

14. WIP-AM (610) 3.7 - 3.4

15. WYXR-FM (104.5) 3.0 - 3.2

16. WMMR-FM (93.3) 3.2 - 3.1

17. WPLY-FM (100.3) 2.6 - 2.2

 (tie) WRTI- 2.4 - 2.2

(tie) WXXM-FM (95.7) 1.6 - 2.2

20. WHYY- 2.3 - 1.8

21. WXPN- 1.6 - 1.5

22. WPST-FM (97.5) 1.1 - 1.3

(tie) WDAS-AM (1480) 1.2 - 1.3

24. WHAT-AM (1340) 1.0 - 1.1

(tie) WPHT (1210) 0.7 - 1.1

26. WKXW-FM (101.5) 0.9 - 1.0

27. WRDR-FM (104.9) 0.8 - 0.7

28. WLEV-FM (100.7) 0.6 - 0.5

(tie) WURD-AM (900) n/a - 0.5

30. WJBR-FM (99.5) n/a - 0.4

31. WOR-AM -New York (710) n/a - 0.3

(tie) WSTW-FM (93.7) n/a - 0.3

(tie) WWJZ-AM (640) 0.4 - 0.3

Other notes: where's WFIL and WZZD?

PHILADELPHIA  Spring 1998 12+  

Winter / Spring

KYW: 7.4 / 7.2

WBEB: 5.8 / 7.2

WDAS: 6.4/ 6.2

WUSL: 4.3 / 5.1

WYSP: 5.4 / 5.1

WJJZ: 5.1 / 5.0

WOGL: 4.6 / 4.9

WXTU: 4.2 / 4.3

WPEN: 3.8 / 4.1

WMGK: 3.9 / 4.1

WWDB: 5.1 / 4.0

WIOQ: 3.7 / 3.9

WPHI: 3.5 / 3.4

WYXR: 3.2 / 3.3

WMMR: 3.1 / 3.0

WIP: 3.4 / 2.6

WPLY: 2.2 / 2.3

WRTI: 2.2 / 2.2

WXXM: 2.2 / 2.2

WHYY: 1.8 / 2.0

WPST: - / 1.3

WXPN: 1.5 /1.2

WDAS-AM: 1.3 / 1.2

WPHT: 1.1 / 1.2

WHAT: 1.1 / 1.1

WKXW: 1.0 / .9

WRDR: .7 / .7

WNJO: - / .7

WURD: .5 / .6

WJBR-FM: .4 / .5

WWJZ: .3 / .3


#5 Market - Philadelphia, PA

1997 Arbitrons - (Updated 1/20/98)

                     Spring 1997 / Summer 1997 / Fall 1997

KYW-AM (News) 6.3 / 6.3 / 6.8

WYSP-FM (Rock) 6.3 / 5.3 / 6.3

WBEB-FM (AC) 6.0 / 5.7 / 5.9

WDAS-FM (Urban AC) 4.9 / 5.5 / 5.5

WOGL-FM (Oldies) 5.5 / 5.4 / 5.0

WUSL-FM (Urban) 5.0 / 4.6 / 4.7

WMGK-FM (Cl. Hits) 4.4 / 4.5 / 4.7

WWDB-FM (Talk) 5.0 / 4.7 / 4.6

WJJZ-FM (NAC/SJ) 3.9 / 4.2 / 4.2

WXTU-FM (Country) 4.0 / 4.2 / 3.7

WIP-AM (Sports) 3.4 / 3.7 / 3.7

WPEN-AM (Nostalgia) 4.0 / 4.7 / 3.6

WPHI-FM (Urban) 3.9 / 4.2 / 3.5

WIOQ-FM (CHR/Pop) 3.6 / 4.1 / 3.2

WMMR-FM (Rock) 4.5 / 3.9 / 3.2

WYXR-FM (Hot AC) 3.5 / 3.6 / 3.0

WPLY-FM (Alternative) 2.7 / 3.3 / 2.6

WRTI-FM (90.1) (Public) part-classical/part-jazz  Fall 1997 - 2.4

WHYY-FM (90.9)(Public) had a 2.3 in the fall 1997

WXXM-FM (95.7) (Hot AC) 2.6 / 2.4 / 1.6 Was WFLN (Classical) until September 5

WXPN-FM (88.5) Fall 1997 - 1.6

WDAS-AM (Religious) 1.2 / 1.0 / 1.2

WPST-FM (CHR/Pop) 1.2 / 1.5 / 1.1

WHAT-AM (Talk) 1.6 / .9 / 1.0

WKXW-FM (Talk) .6 / .8 / .9

WPHT-AM (Talk) .8 / .8 / .7

WFMZ-FM (AC) .5 / .5 / .6  (Became WLEV in September)

WJBR-FM (AC) .6 / .4 / .4

WNAP-AM (Religious) --- / .4 / +

WRDR-FM (Nostalgia) .7 / .4 / .8

WTEL-AM (Tropical) --- / .4 / +

WURD-AM (Tropical) .5 / .4 / .6

WWJZ-AM (Nostalgia) --- / .4 / .4

WCHR-FM (Religious) --- / .3 / +

WSTW-FM (CHR/Pop) .3 / .3 / +

WZZD-AM (Religious) --- / .3 / +

WFIL-AM (Religious) --- /--- .3

WBYN-FM (Religious) --- /--- .3

WOR-AM (Talk) --- /--- .3

+ = No information provided

1997 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.


February 1998 posting of Top 10 Stations in Billing

For the third year in a row WFAN was the top biller in advertising revenue in 1997. The top 10 as reported in the NY Daily News:

10. 101.1 WCBS-FM New York (Oldies) CBS
9. 103.7 KVIL Dallas (AC/Cowboys Flagship) CBS
8. 92.3 KKBT Los Angeles (Urban) Chancellor
7. 103.5 WKTU Lake Success (Rhythmic CHR) Chancellor
6. 101.1 KRTH Los Angeles (Oldies) CBS
5. 720 WGN Chicago (News/Talk/Cubs) Tribune
4. 1010 WINS New York (News) CBS
3. 92.3 WXRK New York (Rock/Stern Flagship) CBS  (Home of Howard Stern)
2. 106.7 WLTW New York (AC) Chancellor
1. 660 WFAN New York (Sports) CBS  (Home of Imus in the Morning)


Back to the Archive Index

Philly Talk Radio Online - Talk Radio News for Philadelphia