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Philadelphia Talk Radio Ratings - 1991 - 1995

Snippets of ratings information for talk radio stations in the Philadelphia market.


Saved from the archives of phillyradio.com, ratings for 1992 and 1993


   STATION       WN92    FL92    WN93    FORMAT
--------------------------------------------------
 1060 KYW-AM      8.4     7.0     8.1    News
 96.5 WWDB-FM     4.8     4.3     7.0    Talk
102.1 WIOQ-FM     3.5     6.4     6.8    CHR/Urban
 94.1 WYSP-FM     5.9     7.7     6.0    Cl. Rock
104.5 WYXR-FM     4.2     4.6     5.6    AC
  950 WPEN-AM     5.5     4.8     4.8    Standards
 98.1 WOGL-FM     3.8     4.1     4.7    Oldies
106.1 WEGX-FM     4.9     4.4     4.5*   CHR/Pop (*last book as CHR/Pop)
 98.9 WUSL-FM     7.1     4.8     4.4    Urban
101.1 WEAZ-FM     6.0     4.6     4.3    Soft AC


The Following was posted on Radio-Info.com's Philadelphia message board

Name: D. Stroyer
E-Mail: dstroyer@dstroyerradio.com
Date: 8/7/02 12:26 a.m. 
"67.242.8.78" writes: 


Just digging through some old boxes of stuff, I found some clipped Inquirer articles showing 12+ ratings.... 

Winter '92 
KYW - 8.4 
Power 99 - 7.1 
Eazy 101 - 6.0 
WYSP - 5.9 
WPEN - 5.5 
Eagle 106 - 4.9 
WWDB - 4.8 
Star 104.5 - 4.2 
Oldies 98 - 3.8 
Q102 (dance/top 40) - 3.5 

Fall '92 
WYSP (classic rock) - 7.7 
KYW - 7.0 
Q102 (urban/top 40) - 6.4 
Power 99 - 4.8 
WPEN - 4.8 
Eazy 101 - 4.6 
Star 104.5 - 4.6 
Eagle 106 - 4.4 
WWDB - 4.3 
Oldies 98 - 4.1 

Winter '93 
KYW - 8.1 
WWDB - 7.0 
Q102 (urban/top 40) - 6.8 
WYSP (classic rock) - 6.0 
Star 104.5 - 5.6 
WPEN - 4.8 
Oldies 98 - 4.7 
Eagle 106 - 4.5 (yes, they actually yanked the plug on a station that had a 4.5! Supposedly, it was all teens listening? Or, was that 4.5 all Lander?) 
Power 99 - 4.4 
Eazy 101 - 4.3 
WDRE - 1.9 (17th place) 

Also: 

WMMR in 11th place. Their first time out of the top 10 since the 70's. 

Mornings 12+: 
KYW - 13.3 
WYSP - 10.5 
Eagle 106 - 6.2 (Lander's best ratings ever with Eagle) 
WMMR ("SportsRock") - 3.5 (14th place) 

Fall '93 
KYW - 6.9 
WMMR - 6.0 
WYSP (classic rock) - 5.6 
WWDB - 5.4 
WPEN - 5.2 
Oldies 98 - 5.1 
Power 99 - 5.0 
WIP - 4.6 
WXTU - 4.4 
WDAS-FM - 4.0 
B101 - 3.3 

Winter '94 
KYW - 10.0 
WMMR - 5.7 
WWDB - 5.6 
WPEN - 5.5 
Oldies 98 - 5.3 
WYSP (classic rock) - 5.3 
Power 99 - 4.7 
B101 - 4.5 
WDAS-FM - 4.2 
WXTU - 4.0 

Spring '94 
KYW - 7.4 
WMMR - 6.6 
WPEN - 6.1 
WWDB - 6.1 
WYSP (classic rock) - 5.6 
Oldies 98 - 5.0 
B101 - 4.9 
Power 99 - 4.9 
WXTU - 4.6 
Q102 (urban/top 40) - 4.3 
Magic 102.9 (AC) - 3.6 
WJJZ - 2.4 (??th place) 

Summer '94 
KYW - 7.4 
WWDB - 5.7 
WMMR - 5.6 
WYSP (classic rock) - 5.2 (lowest in 5 years) 
Power 99 - 5.2 
B101 - 5.1 
WXTU - 5.0 
Oldies 98 - 4.6 
Q102 (dance/top 40) - 4.6 
Magic 102.9 (70's) - 4.5 (their best showing in 3 years; Harvey jumped from 12th to 6th) 
WPEN - 4.2 (??th place) 
WJJZ - 3.5 (14th place) 
WDRE - 2.1 (??th place) 
1210 The GiMP - 0.7 (??th place) 
WTEL ("Radio Tropical") - 0.5 (??th place) 

Also: 

Mornings 12+ 
1. KYW 
2. WYSP 
3. WMMR 
4. WWDB 
5. WXTU 
6. Magic 102.9 
7. WIP 
8. Power 99 
9. B101 
10. WPEN 

Fall '94 
KYW - 7.3 
WPEN - 5.9 
Power 99 - 5.7 
WDAS-FM - 5.3 (best showing since 1984) 
WWDB - 4.9 
WYSP (classic rock) - 4.9 
Oldies 98 - 4.8 
WMMR - 4.7 
WIP - 4.4 
B101 - 4.3 
WXTU - 4.3 
Magic 102.9 (70's) - 4.1 
Q102 (mainstream top 40) - 4.1 
Y100 (alternative/top 40) - 3.3 (17th place) 
WDRE - 3.0 (??th place) 
1210 The GiMP - 0.4 (??th place) 

Mornings 12+: 

1. KYW (13.3) 
2. WYSP (9.1) 
3. WPEN (Jerry & Elaine) (6.0) 
4. WIP (5.2) 
4. Power 99 (Carter & Sanborn) (5.2) 

Winter '95 
KYW - 7.7 
Power 99 - 5.9 
B101 - 5.5 
WPEN - 5.4 
WWDB - 5.4 
WDAS-FM - 5.1 
Oldies 98 - 4.9 
WMMR - 4.8 
WXTU - 4.8 
WYSP (classic rock) - 4.6 
WIP - 4.5 
Y100 (somewhat more alternative) - 4.2 
Q102 (mainstream top 40) - 3.4 (??th place) 
WDRE ("Underground Network") - 1.9 (??th place) 

Also: 

Y100 ranked 4th, persons 18-34, up from a 5.3 to an 8.1. 

Mornings 12+: 

KYW 13.7 
WYSP 9.4 
WIP 
WPEN (Jerry & Elaine) 
WWDB 
Q102 (Eddie and JoBo) in 15th with a 2.7. 

There ya go. I eventually want to get this onto my website, and if anybody has any other ratings laying around (from the 80's and the late 90's), drop me an e-mail. 

-D 
================================
Name: Scott Stephens
E-Mail: shot_1400@yahoo.com
Date: 8/8/02 12:00 a.m. 
In Reply To: "old" Arbitron ratings (D. Stroyer) 
"138.89.200.51" writes: 


Here is a clipping I have (from the Courier-Post) for Winter, 1990 (12 +): 

KYW - 7.4 
WMMR - 6.9 
Power 99 - 6.7 
EZ 101 - 6.3 
WYSP (Stern defeats Debella for the first time) - 6.2 
WPEN - 6.0 
Q 102 - 5.9 
Eagle 106 - 5.4 
Magic 103 - 4.5 
Kiss 100 - 4.5 
=======================
Name: Slinky
E-Mail: slinky481@hotmail.com
Date: 8/7/02 8:50 p.m. 
In Reply To: "old" Arbitron ratings (D. Stroyer) 
"208.244.152.232" writes: 


I've got another Inky clipping here: 

Winter '91 (the Gulf War ratings): 

Top Ten: 
KYW 8.8 
WPEN 6.9 (PEN's highest ever, up from 5.5 in Fall) 
Power 6.1 
WYSP 5.7 (as Classic Rock) 
EZ101 5.5 
WXTU 5.4 
WMMR 5.4 (lowest #'s since 1983, down from 7.6 in Fall) 
Q102 5.2 (as Dance CHR) 
WMGK 4.2 (as AC) 
Eagle 4.2 

Also mentioned: 
11. WWDB 4.1 
12. WOGL 3.9 
??. WIP 2.4 
18. WHAT 1.4 

Mornings: 
1. KYW 13.7 
2. WYSP/Stern 9.4 (up from 8.5) 
3. WPEN/Ken Garland 7.7 
4. WMMR/DeBella 5.8 (down from 8.5) 

 


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