Philadelphia's Home Page for Talk Radio
Philadelphia Talk Radio Ratings - 1991 - 1995
Snippets of ratings information for talk radio stations in the Philadelphia market.
Saved from the archives of phillyradio.com, ratings for 1992 and 1993
STATION WN92 FL92 WN93 FORMAT -------------------------------------------------- 1060 KYW-AM 8.4 7.0 8.1 News 96.5 WWDB-FM 4.8 4.3 7.0 Talk 102.1 WIOQ-FM 3.5 6.4 6.8 CHR/Urban 94.1 WYSP-FM 5.9 7.7 6.0 Cl. Rock 104.5 WYXR-FM 4.2 4.6 5.6 AC 950 WPEN-AM 5.5 4.8 4.8 Standards 98.1 WOGL-FM 3.8 4.1 4.7 Oldies 106.1 WEGX-FM 4.9 4.4 4.5* CHR/Pop (*last book as CHR/Pop) 98.9 WUSL-FM 7.1 4.8 4.4 Urban 101.1 WEAZ-FM 6.0 4.6 4.3 Soft AC
The Following was posted on Radio-Info.com's Philadelphia message board
Name: D. Stroyer
E-Mail: dstroyer@dstroyerradio.com
Date: 8/7/02 12:26 a.m.
"67.242.8.78" writes:
Just digging through some old boxes of stuff, I found some clipped Inquirer articles showing 12+ ratings....
Winter '92
KYW - 8.4
Power 99 - 7.1
Eazy 101 - 6.0
WYSP - 5.9
WPEN - 5.5
Eagle 106 - 4.9
WWDB - 4.8
Star 104.5 - 4.2
Oldies 98 - 3.8
Q102 (dance/top 40) - 3.5
Fall '92
WYSP (classic rock) - 7.7
KYW - 7.0
Q102 (urban/top 40) - 6.4
Power 99 - 4.8
WPEN - 4.8
Eazy 101 - 4.6
Star 104.5 - 4.6
Eagle 106 - 4.4
WWDB - 4.3
Oldies 98 - 4.1
Winter '93
KYW - 8.1
WWDB - 7.0
Q102 (urban/top 40) - 6.8
WYSP (classic rock) - 6.0
Star 104.5 - 5.6
WPEN - 4.8
Oldies 98 - 4.7
Eagle 106 - 4.5 (yes, they actually yanked the plug on a station that had a 4.5! Supposedly, it was all teens listening? Or, was that 4.5 all Lander?)
Power 99 - 4.4
Eazy 101 - 4.3
WDRE - 1.9 (17th place)
Also:
WMMR in 11th place. Their first time out of the top 10 since the 70's.
Mornings 12+:
KYW - 13.3
WYSP - 10.5
Eagle 106 - 6.2 (Lander's best ratings ever with Eagle)
WMMR ("SportsRock") - 3.5 (14th place)
Fall '93
KYW - 6.9
WMMR - 6.0
WYSP (classic rock) - 5.6
WWDB - 5.4
WPEN - 5.2
Oldies 98 - 5.1
Power 99 - 5.0
WIP - 4.6
WXTU - 4.4
WDAS-FM - 4.0
B101 - 3.3
Winter '94
KYW - 10.0
WMMR - 5.7
WWDB - 5.6
WPEN - 5.5
Oldies 98 - 5.3
WYSP (classic rock) - 5.3
Power 99 - 4.7
B101 - 4.5
WDAS-FM - 4.2
WXTU - 4.0
Spring '94
KYW - 7.4
WMMR - 6.6
WPEN - 6.1
WWDB - 6.1
WYSP (classic rock) - 5.6
Oldies 98 - 5.0
B101 - 4.9
Power 99 - 4.9
WXTU - 4.6
Q102 (urban/top 40) - 4.3
Magic 102.9 (AC) - 3.6
WJJZ - 2.4 (??th place)
Summer '94
KYW - 7.4
WWDB - 5.7
WMMR - 5.6
WYSP (classic rock) - 5.2 (lowest in 5 years)
Power 99 - 5.2
B101 - 5.1
WXTU - 5.0
Oldies 98 - 4.6
Q102 (dance/top 40) - 4.6
Magic 102.9 (70's) - 4.5 (their best showing in 3 years; Harvey jumped from 12th to 6th)
WPEN - 4.2 (??th place)
WJJZ - 3.5 (14th place)
WDRE - 2.1 (??th place)
1210 The GiMP - 0.7 (??th place)
WTEL ("Radio Tropical") - 0.5 (??th place)
Also:
Mornings 12+
1. KYW
2. WYSP
3. WMMR
4. WWDB
5. WXTU
6. Magic 102.9
7. WIP
8. Power 99
9. B101
10. WPEN
Fall '94
KYW - 7.3
WPEN - 5.9
Power 99 - 5.7
WDAS-FM - 5.3 (best showing since 1984)
WWDB - 4.9
WYSP (classic rock) - 4.9
Oldies 98 - 4.8
WMMR - 4.7
WIP - 4.4
B101 - 4.3
WXTU - 4.3
Magic 102.9 (70's) - 4.1
Q102 (mainstream top 40) - 4.1
Y100 (alternative/top 40) - 3.3 (17th place)
WDRE - 3.0 (??th place)
1210 The GiMP - 0.4 (??th place)
Mornings 12+:
1. KYW (13.3)
2. WYSP (9.1)
3. WPEN (Jerry & Elaine) (6.0)
4. WIP (5.2)
4. Power 99 (Carter & Sanborn) (5.2)
Winter '95
KYW - 7.7
Power 99 - 5.9
B101 - 5.5
WPEN - 5.4
WWDB - 5.4
WDAS-FM - 5.1
Oldies 98 - 4.9
WMMR - 4.8
WXTU - 4.8
WYSP (classic rock) - 4.6
WIP - 4.5
Y100 (somewhat more alternative) - 4.2
Q102 (mainstream top 40) - 3.4 (??th place)
WDRE ("Underground Network") - 1.9 (??th place)
Also:
Y100 ranked 4th, persons 18-34, up from a 5.3 to an 8.1.
Mornings 12+:
KYW 13.7
WYSP 9.4
WIP
WPEN (Jerry & Elaine)
WWDB
Q102 (Eddie and JoBo) in 15th with a 2.7.
There ya go. I eventually want to get this onto my website, and if anybody has any other ratings laying around (from the 80's and the late 90's), drop me an e-mail.
-D
================================
Name: Scott Stephens
E-Mail: shot_1400@yahoo.com
Date: 8/8/02 12:00 a.m.
In Reply To: "old" Arbitron ratings (D. Stroyer)
"138.89.200.51" writes:
Here is a clipping I have (from the Courier-Post) for Winter, 1990 (12 +):
KYW - 7.4
WMMR - 6.9
Power 99 - 6.7
EZ 101 - 6.3
WYSP (Stern defeats Debella for the first time) - 6.2
WPEN - 6.0
Q 102 - 5.9
Eagle 106 - 5.4
Magic 103 - 4.5
Kiss 100 - 4.5
=======================
Name: Slinky
E-Mail: slinky481@hotmail.com
Date: 8/7/02 8:50 p.m.
In Reply To: "old" Arbitron ratings (D. Stroyer)
"208.244.152.232" writes:
I've got another Inky clipping here:
Winter '91 (the Gulf War ratings):
Top Ten:
KYW 8.8
WPEN 6.9 (PEN's highest ever, up from 5.5 in Fall)
Power 6.1
WYSP 5.7 (as Classic Rock)
EZ101 5.5
WXTU 5.4
WMMR 5.4 (lowest #'s since 1983, down from 7.6 in Fall)
Q102 5.2 (as Dance CHR)
WMGK 4.2 (as AC)
Eagle 4.2
Also mentioned:
11. WWDB 4.1
12. WOGL 3.9
??. WIP 2.4
18. WHAT 1.4
Mornings:
1. KYW 13.7
2. WYSP/Stern 9.4 (up from 8.5)
3. WPEN/Ken Garland 7.7
4. WMMR/DeBella 5.8 (down from 8.5)
Philly Talk Radio Online - Talk Radio News for Philadelphia